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Anne Mills Coté
The Fantastique™
Falling Up since 2008


Direction —
  1. Volvo / Safety In Mind
  2. AKQA / Mitosis
  3. Nike / Air Max Accelerator
  4. adidas / Futurecraft Loop
  5. adidas / Speedfactory
  6. adidas / Futurecraft 4D
  7. Asics / Tiger Knit
  8. BMW Motorrad / G310R
  9. Converse / Made By You 
  10. Nike / WRS Berlin
  11. BMW Motororrad / MLAR
  12. Converse / Urban Collage
  13. Nike / HTM Flyknit
  14. Nike / Tom Sachs
  15. Nike / Back for the Future
  16. Nike / World Basketball Festival

Product —
  1. Nike / Hyperfuse

Life — 
  1. DOPE
  2. 33 Manifesto
  3. Falling Up
  4. Dream Heavy
  5. Screen Printer
Mark

Nike - Back For the Future Overview

W+K º BACK FOR THE FUTURE º PORTLAND

BRIEF

Raise money for the Michael J. Fox Foundation for Parkinson's research. Launching a limited edition shoe based off of the Nike's in the Back to the Future movie.

SOLUTION
Having an interactive site that showcases the shoe, travels time with HD videos and allows people to bid via Ebay on the shoes. Several events, and videos help promote the launch. The site was only live for two weeks, and the auction raised 9 million for the surpassing our goal of 2 million.

ROLE
- Junior Art Direction
- Concept / Pitch
- Content Management
- Digital/Print design

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